Kraft Foods is set to unveil a new personality for Kool-Aid, its 93-year-old drink mix that has permeated American culture like a soluble powder dissolving in water. The marketing campaign will ...

The Kool-Aid Man, meanwhile, made his first appearance in 1954 and has taken on various looks through the years. Kraft says his last big makeover was in 2000.

First, Mr. Peanut died ahead of this year’s Super Bowl, ... “Update: Kool-Aid Man left his house to find the mystery flavor, but didn’t tell anyone where he was heading,” the update read.

Kool-Aid, wanting to build mystery into a campaign around the reveal of a new flavor, has lost its mascot, making it the second Kraft Heinz effort this year that puts one of its iconic brand mascots ...

Twisted Staten Island teens are resurrecting the “Kool-Aid Man Challenge,” which wreaked havoc locally and across the country at the start of the pandemic. The destructive TikTok challenge ...

He completed the ensemble with a diamond-encrusted silvery double rope neck chain, with a large No. 1 pendant (for his uniform number) and a small Kool-Aid Man logo. Here’s a close-up look from ...