Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

To create an effective direct-mail campaign, start by getting your name ... and save the ones that communicate most effectively, whether they come from large or small companies.

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

It takes a fresh look at what direct mail can offer in today’s world, in the context of changing consumer behaviours post-COVID and technology innovations, and explores the best strategies for ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns ... who engaged most, and—most importantly—your ROI. This data empowers you to refine your campaigns ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Todd McNab, vice president of client strategy for direct marketing solutions at Quad, shares how Generation Z feels about ...