Madrí Excepcional marketing controller Sophie Mitchell said: “Consumers increasingly expect to see no- and low-alcohol versions of their favourite beers. “With Madri Exceptional fast becoming the ...

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Madrí, a beer brand born from the partnership between Molson Coors and up-and-coming Spanish brewery La Sagra, increased conversation and sales by creating advertisements that championed the Spanish ...

Yet the beer is actually brewed in Tadcaster, Yorkshire, by Molson Coors, prompting accusations of dishonesty from an actual Spanish beer boss. From our morning news briefing to a weekly Good News ...