There is a feeling that mobile marketers could do more to support their trade association. Start by attending tomorrow?s Mobile Marketing Forum. While the association has struggled to grow its ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

Target utilizes mobile capabilities in a number of ways. Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative ...

Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the ...

The first Mobile Marketing Summit will be held Sept. 2 in New York at the National Museum of the American Indian, a Beaux Arts Smithsonian museum in downtown Manhattan. Targeting senior executives ...

Mobile Marketing Magazine sits down with Lyca Group’s CEO Richard Schäfer to discuss the network operator’s strategic digital strategy, the challenges of navigating data privacy and the company’s ...

Topic: Mobile & tablet How to understand and leverage mobile programmatic Mobile World ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

T-Mobile US (TMUS) will buy digital-signage advertising marketplace Vistar Media for $600 million in cash, a deal that is expected to deliver more measurable marketing solutions. The transaction ...