reflecting the much larger part mobile played in consumers shopping habits this year. Automotive saw a 75 per cent increase in click-through rate, while Business & Finance saw a 55 per cent bump. You ...

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

Is your mobile strategy producing lackluster results? Here's a look at five areas that might need improvement, according to the following Formstack infographic. Make sure your site is optimized for ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones ... the least-used apps are also related to those three categories. Check out the ...

On mobile, it could be more powerful since consumers take their devices everywhere — to the mall, the car dealership, Starbucks, etc. We also examine the potential obstacles to its widespread ...

said: “We believe appetite for immersive ad experiences is growing rapidly and that savvy brands and agencies who want to interact authentically with consumers and drive higher engagement should ...

In its survey, the company found that a staggering 59% of mobile apps do not generate ... of “over 100 qualified app developers,” and an infographic outlining key data points from App Promo ...