It took some time but Google finally bellied up to the bar: The search giant's move to offer banners for mobile extends the life of an ad unit that refuses to die. As reported last week (see story), ...

Click here to subscribe to Mobile Marketer for free EBay invigorates mobile banner ads with icons for text-wary millennials EBay takes the mobile banner ad to new heights by showcasing several ...

s potentially providing more bang for the buck through the creative use of GIFs. In current ad campaigns appearing on the Huffington Post mobile site, Jeep is leveraging a banner ad that expands to a ...

The company is running targeted mobile banner ads within Pandora. The ads take consumers to an optimized page where they can buy items they need. “Radio Shack is basing a lot of its business on ...

making video a more widespread alternative to the much-despised mobile banner ad. Because these pre-roll video ads can capture more of a viewer's attention than static ad formats, advertisers are ...

4th Screen Advertising, the mobile advertising division of Mobile Interactive Group (MIG), has launched its mobile banner ad serving engine MPression. 4th Screen can now offer a turnkey service to ...

Microsoft is showing banner advertisements in the PDF viewer in the Microsoft 365 (Office) mobile app. The ads have only been reported on Android devices, but they are even appearing for some paying ...