Arthur Policarpio, head of Mobext Asia-Pacific, told Campaign Asia-Pacific. Despite growth in mobile penetration and mobile web usage, mobile marketing remains a small percentage of most brands' ...

Mobext Philippines has split from Havas and is teaming up with independent agency Snapworx Digital to form Xiklab Digital, the largest Filipino-owned digital creative agency in the country. Mobext was ...

Havas Media has launched its mobile marketing brand Mobext in Singapore and Malaysia, appointing Michael de Souza (pictured) as general manager.Mobext Singapore and Malaysia will work closely with ...

Following the acquisition, Snapworx’s mobile business will be rebranded as Mobext, which already operates as the global mobile marketing brand within the Havas Digital stable. This acquisition ...

MANILA, Philippines - Mobext, the mobile marketing agency brand of Havas Digital, has announced the launch of a proprietary, next-generation global mobile messaging platform. The platform allows ...

Store shelves and shop mannequins can soon “talk” to Filipino shoppers, following a pioneering project from Globe Telecom, pure-play mobile marketing agency Mobext and In-Store Digital Display ...

The mobile agency within Havas Media, Mobext, has opened new offices in Indonesia and Hong Kong. Earlier in September the company started operations in Singapore and Malaysia as well. The former ...

Havas Media-owned mobile agency Mobext has signed a global partnership with mobile app Shazam to provide clients with mobile marketing technology. The agreement will provide Mobext with access to ...

Mobext yesterday announced the appointment of Marco Rigon as its global head, to further develop Havas Group's overall mobile marketing strategy for its clients worldwide. Rigon will work across ...

Havas Media Group’s mobile marketing brand Mobext Singapore has partnered with WWF’s Earth Hour to develop a new Twitter-based campaign called #TweetMyPower to inspire Twitter users to use ...

s Mobext. Mobile marketing experts such as Kleiner Perkins partner Mary Meeker and analysts at Forrester Research have been hammering home the point all year that several key apps are evolving into ...