That’s right, you can now turn the mundane act of brushing your teeth into a sweet indulgence with the “Herb Toothpaste Mint Chocolate flavor” from Japanese catalog and online retailer Claudia.

We're talking toothpaste. It's how Crest describes its new, chocolate-flavored toothpaste, Mint Chocolate Trek ($4.99), which will hit stores the first week of February. "Got an adventurous spirit ...

Mint chocolate trek%2C lime spearmint zest and vanilla mint spark are the new flavors Crest has 20%25 market share behind Colgate Move is trying to reach brand-switchers who are adventurous ...

Is Crest trying to sell toothpaste or engage us in an illicit oral act? "Crest Be® Mint Chocolate Trek opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience ...

Vanilla Mint Spark and Mint Chocolate Trek. Tubes will be available for $4.99 each. The aim is to have folks "explore outside their boundaries" by "[arousing] their senses." Chocolate is allegedly ...

This week, the media worked itself into a lather—as it is wont to do—over news that Crest will be releasing a chocolate-flavored toothpaste in early February. Mint Chocolate Trek will be one ...

Toothpaste targeted towards kids, in particular, boast tastes like strawberry, bubblegum, watermelon, and chocolate. Still, it’s hard to beat that oh-so-fresh feeling of mint. We can’t quit it.