The acquisition of Minimalist signals HUL’s ambitions in e-commerce and premium beauty. E-commerce currently accounts for 6-7 ...

ET first reported on January 3 that the deal was in the works. Founders Mohit and Rahul will continue to lead the business ...

Consumer goods giant Hindustan Unilever is in advanced talks to acquire 4-year-old direct-to-consumer startup Minimalist for up to $350 million, according to two people familiar with the matter.

As India's startup ecosystem has matured, one doesn't have to be in the startup hubs of Bengaluru, NCR or Mumbai to build a ...