WPP's brand strategy consultancy Millward Brown Optimor has opened a new practice in Shanghai, China, which will offer services across the AMAP (Africa, Middle East, Asia Pacific) regions. Best known ...

So why and how did Google bump Apple? "It’s a story about two hugely successful technology companies," said Oscar Yuan, VP at Millward Brown Optimor. "Apple’s been known for earth-shattering ...

BrandZ and Millward Brown Optimor calculated value based on branded earnings and a survey to determine how much of those earnings are generated by the brand's close bond with customers.

A new report from Millward Brown Optimor found that Google increased its brand value by 40 percent from last year to $159 billion. "Google has been hugely innovative in the last year with Google ...

The software company tops a list of the top 100 most powerful brands carried out by brand consultancy Millward Brown Optimor. The goal of the study was to calculate the value a brand is expected ...

Millward Brown Optimor, the research group's specialist financial and ROI arm, has announced a new ranking, the BRANDZ™ Top 100 Most Powerful Brands study. Combining consumer research with publicly ...

Released Tuesday, Millward Brown Optimor's 2013 BrandZ report pegs Apple with a brand value of $185 billion, up from $183 billion last year. Based on financial data and the opinions of potential ...

Slightly off-topic, but likely worth a look to anyone with a vested interest in how the global economy fares (which means pretty much everyone reading this blog): Millward Brown Optimor has ...

The Cupertino firm's brand is now worth $185 billion, forcing Google into second place with a brand value of $114 billion, according to the Millward Brown Optimor study. Andy Wong/AP Technology ...

These rankings were developed for WPP, the world's largest communications services group, by its subsidiary Millward Brown Optimor. They take into account a company's dollar value and financial ...

The Millward Brown Optimor's 2012 BrandZ study said the tech company, popular for its iPhone, iPad and Mac products, continued to innovate and maintain its "luxury" brand status, but faced future ...