The biggest difference is the price. A bottle of Milk Makeup Hydro Grip Primer is $38, while e.l.f. Power Grip Primer is $10. (Even the mini size of Milk’s is much more expensive than a regular ...

I’m not the only beauty expert who ranks the Hydro Grip as a top contender in the primer category. InStyle senior editor Summer Cartwright can’t get over the time she applied this Milk primer ...

However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this name as it is award-winning, extremely viral, and consistently called ...

the brand recommends pairing your new favourite complexion product with the Milk Hydro Grip Primer and Milk Hydro Grip Set and Refresh Spray, for the ultimate base routine. Launching exclusively ...

The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, are now available with Prime benefits. Milk Makeup has gained popularity on TikTok for its easy-to-use ...

But sometimes my pocket doesn’t allow for a £35 primer, so Power Grip is my backup babe. Albeit slightly thicker in texture compared to the Milk Hydro Grip, the Power Grip layers on with a very ...

The brand will offer fan-favorite products such as the Hydro Grip Primer, Cooling Water Jelly Tint, Sculpt Stick, and more.