CeraVe, a dermatologist-recommended skincare brand, aimed to become a cultural icon without compromising its core values by creating a link with actor Michael Cera and releasing an unannounced Super ...
The new campaign comes on the heels of last year’s CeraVe Super Bowl commercial starring actor Michael Cera. Dubbed the “Michael CeraVe” campaign, the commercial helped to promote CeraVe’s ...
Number one network Ogilvy was responsible for the third-most awarded campaign of last year, ‘Michael CeraVe’ for L’Oréal The Drum has analyzed 2,460 campaigns from 1,653 clients working ...
A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left ...
For the fifth year in a row, Ogilvy has cemented its position as the world's most creatively awarded agency network, topping the prestigious WARC Creative 100.
Saturday Night Live Collaboration Building on the success of last year's "Michael CeraVe" Super Bowl campaign, CeraVe, the skin barrier champion, is taking a different and bold approach this year ...
In true CeraVe "medutainment" style, this integrated and immersive campaign was meticulously designed to encourage audience participation. The campaign kicked off with a series of viral moments ...