As you guys all know I am obsessed with merino wool clothing. For the past 2 years I have challenged myself to wear some article of merino wool clothing every single day. In this quest ...

Fall in love with our exclusive collection of luxurious merino wool garments and accessories. Delightfully soft, effortlessly elegant and naturally sustainable. The perfect choice for every season.

You’d think my favorite new sweater would be made out of the natural fiber we all know and love thanks to brands like Smartwool, Ibex, and Icebreaker: Merino wool. But there’s a new natural ...