Medimix, the Ayurvedic soap from the Cholayil group, completes 50 years of operations in February and continues to be a leader in the segment with nearly 70 per cent market share. A flurry of soap ...

Medimix Soap Today, 50 years down the lane, Medimix has become one of the leading Ayurvedic brands in the personal care space, growing on the back of quality products, and raising no investments ...

From a soap to cure for skin infections to a legacy brand with ayurvedic credentials, a massive repositioning exercise is on at Medimix. The homegrown handmade soap that has just hit the half ...