2016: Media buying will get harder. Marketers and agencies need to grasp tools and tech to keep up with media, ... industry needs to acknowledge that media has grown into a highly specialised ...

The University at Buffalo is pleased to announce that Fahlgren Mortine (FM) has been awarded the media buying contract for the university. Securing an exclusive agency contract is part of the ...

MediaMonks co-founder Wesley ter Haar has said media buying will be one of the “first areas to go” as artificial intelligence increases tech platforms’ dominance among advertising agencies. Speaking ...

A media buying partner should be a good fit for your agency. Your white-label media buying firm should: Be ready to go on day one with a whole media-buying team; ...

The announcement follows Swinburne’s long relationship with Initiative Media, who had managed Swinburne’s media planning and buying since 2015. Join more than 30,000 advertising industry experts.