How To Measure The Impact And ROI Of Training Investments
A study by ATD and the ROI Institute called Measuring for Success: What CEOs Really Think About Learning Investments found ...
The Growth Illusion: 5 Hidden Traps Sabotaging Your Business Expansion
If you want to scale revenue from your existing customer base, you need to proactively identify and remove friction points ...
Chief Marketer4 天
Measuring ROI for Generative AI Lags Behind AI Adoption
Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s ...
Demand Gen Report1 小时
Oktopost Adds Microsoft Power BI Integration to Improving B2B Social Media Measurement
Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...
Rethinking ROI: Evaluating the value of AI in risk modelling
Fraud prevention is another area of measurable impact. In one case, AI models identified over 86% of fraud cases by reviewing ...
Marketing Interactive3 天
How are brand partners measuring ROI from their ComplexCon HK investment?
In terms of ROI measurement, the partnership's initiatives are grounded in HSBC's net promoter score (NPS), according to Shum, which assesses the likelihood of its customers recommending the bank ...
Why CFOs and CIOs are in a power struggle over AI
A new report by KPMG reveals that more than a third (39%) of CFOs and 49% of CIOs consider the definition of technology ROI ...
The difference between advertisers who win & those who don’t is great measurement
Experts from Google and Merkle share why analytics will become a strategic priority for UK marketers in 2025, with a look at ...
Morningstar13 天
Coveo Announces Winners of the 2025 Coveo Relevance Awards
"Enterprises are no longer just experimenting with AI—they are demanding real business value and measurable ROI from their investments in innovation," said Patrick Martin, EVP of Customer ...