资讯

CNN1 年
Mattel reports spike in sales thanks to Barbie and Hot Wheels
Mattel is still riding Barbie’s pink blockbuster wave. The toy manufacturer reported a 9% rise in its net sales to $1.92 billion in the third quarter of 2023, fueled by Barbie’s success and ...
CNN1 年
Mattel ‘Weird Barbie’ doll for sale for limited time - CNN
Some might say Weird Barbies are made, not sold. Mattel, however, begs to differ. The toy company behind the iconic Barbie brand has announced a signature doll modeled after Kate McKinnon’s ...
The New York Times1 年
Mattel’s Windfall From ‘Barbie’ - The New York Times
The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible. By James B. Stewart When Ynon Kreiz arrived at Mattel in April 2018, the newly installed ...
NPR1 年
Barbie has Wall Street seeing pink as Mattel reports financials - NPR
The Barbie film is one way Mattel is trying to expand its reach outside of the toy aisle. In conjunction with the film, Mattel said it has partnered with over 165 brands on Barbie products.
New York Post1 年
Kate McKinnon's 'Weird Barbie' gets her own Mattel doll - New York Post
Mattel announced Friday that fans of Kate McKinnon's funky character from the hit Greta Gerwig-directed "Barbie" movie will soon be able to play with their own wacky doll.