The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

An increasingly popular ingredient – as well as a delicious drink – is matcha really packed with goodness? Our expert ...

Matcha has become a staple in the diets of people across the world, with the industry projected to be worth $4 billion by ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

Platforms like TikTok have exploded with content showcasing matcha recipes, Japanese culture, and scenic tea fields, sparking a worldwide fascination with the vibrant green powder. Coupled with a ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...

“ Matcha Ninja is cold-water soluble and has a lighter taste when mixed with cold water. You can add 1-3g of matcha to water ...

Last year, several prominent Japanese tea makers announced that they were struggling to produce enough matcha to satisfy global demand. In turn, they reduced the number of match powder they were ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...