In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

A daily cup of matcha may benefit your health in more ways than you think.Matcha has been an integral part of Japanese tea ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Boost your energy and protein with this dietitian-crafted vanilla-coconut matcha latte. This nutrient-packed drink is the ...

With multiple locations across Klang Valley, Yew Yew Coffee is a convenient stop for matcha lovers. Their matcha latte is ...

Others have been slamming influencers for posting ‘matcha hauls’ and drinking gratuitous amounts. "Overconsumption is no joke, I just know some of yall drink it because it's a trend," one said.

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

As spring breaks through and the sun starts to shine, Starbucks are getting coffee lovers into the seasonal mood with their ...