Investopedia / Danie Drankwalter In the context of the insurance industry, mass merchandising is a method for selling insurance in which an employer, association, or other organization agrees to ...

Our stock price is up, so things are improving.” Kmart does well with live “retailtainment” events, which have become a key marketing strategy for chains. “Mass merchandisers are looking at what they ...

Walmart (WMT), Target (TGT), and Costco (COST), three of the nation’s largest mass merchandisers, saw pressure on their margins due to their continued business investments to strengthen their ...