Our strategy for using email marketing to nurture leads and drive conversions revolves around personalization, value-driven ...

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

I have tested 13 of the best email marketing platforms and scored them accordingly after hands-on testing and running them through our custom rubric, which considers 31 metrics that SMBs would ...

Co-branded emails offer a powerful way to increase your reach, build brand awareness, and tap into new audiences. By ...

Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs) increased slightly during the same period, according to Silverpop's ...

an email-marketing expert and the founder of Ascendly Marketing in The Woodlands, Texas, told Insider. Ideally, you're targeting a decision-maker, such as a company leader. Davis, whose company ...