The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained ...

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

In 2024, ZEE5 saw notable growth, particularly in regional languages and family-oriented content, which now accounts for 50% of its viewing. Chief Business Officer Manish Kalra credits the ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Beyond taking advantage of popular trends and capitalizing on them, building a successful digital marketing strategy needs ...

Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This research ...

In the ever-evolving digital landscape, businesses must adopt strategic marketing approaches to stay competitive. At ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

Semify, a leading white-label SEO engine, has launched a new ROI of white-label marketing calculator designed to help ...

the vast majority of marketing agencies are in a “growth stage”, with client acquisition cited as the number one barrier to scaling. Tools to support business growth are in high demand ...

Senior living and healthcare marketing firm ndm has seen remarkable growth, doubling both its revenue and headcount over the past three years. We interviewed Kansas City-based Chief Strategy Officer ...