Shondaland has promoted three executives to expanded roles as it aims to grow its communications/marketing, consumer products ...

Shondaland has promoted executives Alyssa Schimel, Catherine Yan Lustro and Seth Plattner in the areas of ...

While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...

Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

Our program offers two different tracks in training marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks ...

With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.

Its ConsumerIQ, an agent built in Copilot Studio, will place that consumer data – one of its greatest competitive advantages – at the fingertips of employees. The lobby of Estée Lauder’s R&D lab in ...

A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the ...