But after a tough 2020, many marketers have to do it on declining budgets. As market research consultants, Kadence is well-versed in helping marketers navigate this challenge, something that was ...

According to the marketing and communications leaders of Forbes Communications Council, bringing on a consultant can be a cost-effective, efficient solution to this problem. Read on to discover 14 ...

Read now Research Report 3 Customer Service AI Trends That Are Actually Moving the Needle Because talk is cheap. Customers want solutions, not small talk. Read now White Paper Five Ways Retailers ...

Not when they're faced with new challenges like "Uberization": 21st century challenges require 21st century market research methods. The market research department must play a dual role as consultant ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of simply knowing ‘what the market is doing’. Today, consumer insights is ...

The company announced the acquisition of JUV Consulting, a marketing, creative services and research agency that helps clients target Gen Z consumers. The JUV operations, to be rebranded as Next ...