Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing ... With that in mind, let's look at four metrics that matter to event marketing: That combination of metrics ...

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...

Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. The ...

"Pharma needs to ask ROI questions before a campaign ... capabilities, and metrics for brand performance, multi-channel marketing, and social media. Her previous roles in insights and analytics ...

This leads to an inflated sense of accomplishment in a given campaign, distorting your perception of your marketing performance and leading you to overestimate your earnings and ROI. Second ...

Relo Metrics, the sports measurement platform, and Meltwater, a global provider of media, social, and consumer intelligence, today announced a new partnership t ...