One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. If you are going to take this challenge on, the key formula you will need to know is the ...

The formula can be scaled for an entire campaign or for all content marketing activities. But it's not always that simple. Depending on your parameters, it can also be tweaked to: Example: ROI = ...

And it really comes down to two reasons. On the one hand, calculating ROI isn't hard. You can employ this basic formula: The return on marketing investment (ROI) is equal to the business value that ...

Content marketing ROI is the return on investment from your content marketing efforts. Here’s the formula for calculating content marketing ROI: Your “return” is the revenue generated from ...

To calculate ROI, the formula is straightforward: ROI = (Net Profit / Cost of Investment) x 100. For instance, if a company invests $10,000 in a marketing campaign and earns $15,000 in revenue as ...

Exposure is a precursor to brand awareness and, therefore, a key factor in return on investment (ROI) estimations. In an analysis of televised exposure for sponsors of Formula One (F1) Racing ... we ...