Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers. ... [See the budget planning strategies and ...

Start your plan's executive summary by naming your company and describing its product. In your product description, briefly allude to what makes your product or service special.

To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan. Section 1: Executive Summary ...

Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following. 1. Refine and tighten your concept.

The executive summary is a miniature version of your marketing plan – an elevator pitch of sorts. It has a section that summarizes each component that your marketing plan covers in detail.