Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Digital marketing is important for small businesses that want to reach more people and make more money. But a lot of small ...

Create Buyer’s Persona For developing an effective and perfect content marketing plan, businesses should understand and figure out their actual target audience. A clear definition of a public is ...

Inside NBCUniversal's 'Wicked' marketing plan to launch the hit film on Peacock — and tout Its streaming movie library ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

With “high profile” headlines and news items evolving daily, it's the perfect time to fine tune your marketing plan. First and foremost, defend your biggest risk. For those with a hedging ...

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

This week, we turn to the nuts and bolts of marketing: what options do you have? How do they work? And most importantly, how ...

But as the film based on the hit Broadway musical premieres on Peacock this weekend, NBCUniversal’s marketing team has organized a corporate-wide campaign to make sure this “Wicked” window ...