Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While a Super Bowl ad can reach over 100m viewers, how many of them are ...

Well, Bop It! reminds me of the many new go-to-market (GTM) strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined ...

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

At the top of the funnel, your goal is to attract potential ... Kris is the founder and former CEO of Internet marketing firm Pepperjam, which he sold to eBay Enterprises in 2009.

That enables you to follow up with marketing campaigns, personalized offers, and more to push them deeper into your sales funnel. Your sales team can’t engage with every lead each time they make ...

Businesses like Uber, Airbnb, and Netflix are already harnessing the flywheel, inviting customers further into the marketing process as customers rate and share their experiences, feeding the growth ...

Funnel, a leading marketing intelligence company, and Havas, one of the world`s largest global communications groups, have ...

Funnel, a leading marketing intelligence company, has today announced that Havas, one of the world’s largest global ...