A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

On average, they now spend over a quarter of their marketing budget on content marketing, the study reports. MarketingProfs and the Content Marketing Institute surveyed 1,092 marketers in August in ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Research by the World Federation of Advertisers (WFA), in partnership with transformation consultancy The Intangibles, found ...

Enabled Strategy, as CMOs Boost Budgets to Relieve Campaign Execution Bottlenecks and Scale GrowthMALVERN, Pa. and LOS ...

DC Studios co-CEO James Gunn dismissed the possibility of Superman having a $363 million budget last year, but a new report from the trades suggests that huge figure might not be inaccurate after ...

WFA research finds global marketing leaders slowing long-term plans, shifting investments and tightening risk controls as ...

Conducted by Red C for Core Optimisation and the Business Post, the Marketing Pulse June 2025 survey has found that, overall, ...

Lake Havasu City’s tourism agency, Go Lake Havasu, has approved a roughly $2 million budget for the next fiscal year — a ...

EY launches Studio+, a new unit unifying design, sales, CX & marketing tech to compete with Accenture & Deloitte.