Not all conferences attract high-profile investors or decision-makers. Assess factors like the presence of institutional ...

Donald Trump is now a little over 50 days into his second term as president – a period that has seen him reprise the key ...

Marketing budgets also vary by region. What works globally may not work in the UAE or the Gulf. According to Gartner’s 2024 report, global marketing budgets have shrunk to 7.7 per cent of total ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Rockstar Games might start the marketing campaign for Grand Theft Auto 6 in April 2025, driven by a substantial marketing ...

State officials and tourism leaders gathered Thursday at one of Connecticut's top attractions, Mystic Aquarium, to tout a bill that would triple the state's tourism marketing budget. The state spent ...

For marketers, the anticipated increase in visitor numbers presents renewed opportunities to engage with these audiences and potentially secure larger marketing budgets. After a period of ...