On average, they now spend over a quarter of their marketing budget on content marketing, the study reports. MarketingProfs and the Content Marketing Institute surveyed 1,092 marketers in August in ...

Gartner’s annual CMO Spend Survey reveals that after several years of steady decline, marketing budgets have now stabilised. CMOs facing ongoing fiscal challenges are placing their bets on paid media ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Conducted by Red C for Core Optimisation and the Business Post, the Marketing Pulse June 2025 survey has found that, overall, ...

Economic uncertainty provides the perfect scenario for demonstrating marketing’s essential role in driving growth, resilience and adaptability.

Brands increased investment in influencer partnerships by 49% in 2024 and content creators topped social media marketing ...

Research by the World Federation of Advertisers (WFA), in partnership with transformation consultancy The Intangibles, found ...

Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the ...