Smarketing Cloud introduces Flo, an advanced AI agent designed to transform sales and marketing automation for small and ...

One of the oldest players in the MAP market sells to a Washington-based SPAC. The post Marketing automation vendor Act-On ...

Setbacks are inevitable for any business, but for fast-growing companies in particular ... imminent emergence of various AI and automation tools in marketing and PR, here are insights on ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

Autonomous push marketing/marketing automation: Companies can install Octo, and send personalised push messages based on triggers to each user to drive more active users and engagement.

PORTLAND, ORE, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Act-On Software Inc., an enterprise marketing automation platform (MAP) provider, today announced that they have signed a definitive agreement to be ...

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

Businesses will maintain an edge in the digital market if they see AI and automation as opportunities for improvement rather than dangers to established practices.