You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

We’re back with a new spotlight on early stage Seattle-area startups — with a fun twist. Kyle Lui, general partner at Bling ...

Small businesses are increasingly turning to tech tools to make their operations effective, JUSTICE OKAMGBA explores these ...

Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027.

What factors are driving marketing automation platform use, and what capabilities do MAPs provide? We conducted original ...

In today’s dynamic B2B technology landscape, marketing automation has evolved beyond lead generation. It’s now a critical driver of revenue growth, empowering businesses to build deeper ...

The team of marketing tech experts at Taguchi know first-hand how a well-executed marketing automation program can materially improve ROI. They’ve developed a platform to make the highly sophisticated ...

In an era where digital transformation dictates market trends, marketing automation has emerged as a game-changer for businesses across industries. From e-commerce and fintech to healthcare and ...

The reality is that marketing automation within the printing industry is inextricably linked to both marketing and sales. The fact that both use a CRM and in most cases should use the same ...

Digital automation is a valuable set of tools that have led companies — big and small — to incorporate into their marketing automation strategies. Using these tools, businesses are now able ...

Well, the secret is – marketing automation. Recently, a F&B brand observed a 63% increase in click-through rates with deep personalization despite the complexities such as a large target group ...

Digital marketing agencies in India have transitioned from execution to strategy, leveraging talent, cost efficiency.