With the majority of marketers having to do more with less, how can teams best prepare themselves for this new reality while ...

South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of ...

Building an AI-powered content supply chain requires a clear vision, strategic restructuring, new skill sets and thoughtful ...

ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better. The post How are marketers ...

The Independent Petroleum Marketers Association of Nigeria has clarified reports that it opposes fuel prices reduction by ...

Since 2019, approximately 400 independent oil marketers' filling stations in border villages have remained shuttered due to ...

Adaptive programs address these challenges by allowing B2B frontline marketers to respond to real-time buyer signals, tailor ...

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

IPMAN has denied allegations that it opposed the recent reduction in Premium Motor Spirit (petrol) prices by Dangote Refinery ...

In the midst of the intense price war in the petroleum industry, PETROAN warned Tuesday against monopolies and unfair ...