In today’s fast-paced digital landscape, growth marketing has become the key to scaling businesses, driving customer ...

The Independent Petroleum Marketers Association of Nigeria has clarified reports that it opposes fuel prices reduction by ...

If you’re a marketer who is still depending on the traditional RFP process, it’s high time to consider an alternative ...

Adaptive programs address these challenges by allowing B2B frontline marketers to respond to real-time buyer signals, tailor ...

LinkedIn has published a new report which looks at how B2B brands are incorporating AI into their day-to-day process, and the benefits that they’re gleaning via the latest AI tools. And given that ...

As part of coverage of this year’s CMO Power List, presented this year by atn, B&T asked CMOs about the skills that marketers ...

As the price war in the downstream oil sector continues leading to recurring reductions in the price of Premium Motor Spirit ...

Petroleum Products Retail Outlets Owners Association of Nigeria (PETROAN) has sent a message to NNPC limited and also Dangote ...

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.

Despite improved domestic refining capacity in Nigeria, major oil marketers have continued to import refined petroleum ...

The Independent Petroleum Marketers Association of Nigeria (IPMAN) has raised concerns over the ongoing fuel price battle ...