Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with ...

In this video I am going to talk to you about the four bases for marketing segmentation. Market segmentation is a marketing strategy that divides a broad market target into subsets of consumers ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are ...

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level ...

has announced the completion of its latest article on market segmentation. In this article experts at Infiniti identify some of the best different types of market segmentation that companies can ...

has recently announced the completion of its latest success story on market segmentation analysis. This success story highlights how Infiniti’s market segmentation analysis helped a construction ...

This article will explore segmentation, a highly misunderstood marketing topic. Segmentation breaks up a market into groups. The original idea of segmentation was that customers within the same ...

This is what makes the tablet form factor so exciting. Segmentation in many markets is not new. Specifically in the PC market, desktops and notebooks are examples of purpose-built segmentation.