Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Market segmentations that provided an actionable way to "divide and conquer" the marketplace must be frequently revisited to ensure their relevance. Market analysis and segmentation profiles assist in ...

The "Graphic Card Market Report 2025" has been added to ResearchAndMarkets.com's offering. This report covers market characteristics, size and growth, segmentation, regional and country breakdowns ...