The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

2. Defining a market segment by instinct—without backing it up with data Although segmenting on the basis of customer profiles or personas constructed on assumptions is a good starting point, ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Market segmentation theory shows bond interest rates are set independently per maturity segment. The yield curve plots differences in yields across various bond maturities to assess economic ...

Market segmentation is the fancy marketer's term ... International Journal of Behavioral Medicine, 4(1), 92-100. 4 Regression analysis on the hypotheses, p<= 0.05 About the author: Nadine van ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

Known for his deep expertise in analytics and process improvement, Manoj Gudala has consistently delivered high-value ...