Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or ...

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations. A questionnaire is a set of questions to find out customers ...

8. Will the sales cycle be so long that building the business becomes impractical? Fortunately, there are several market research techniques that entrepreneurs can utilize in order to answer these ...

Kim Davis is managing director of Explain Market Research, which has recently moved into offices in Earl Grey House on Newcastle's Grey Street. The firm boasts clients across the UK including ...

The money came from CIBC Innovation Banking. Since its founding in 2018, GetWhy has raised $64.5 million, including a $34.5 million Series A funding round led by PeakSpan Capital in June 2024.

Top market research analysts told CRN that they question the DOJ’s market analysis laid out its lawsuit to block Hewlett ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...