Focus group Qualitative information provided in the form of opinions, feelings and attitudes Can be difficult to analyse qualitative information Topics can be explored in some depth Expensive Hall ...

This is the first in a series of three articles examining the legal and ethical dilemmas faced when using new mediums and data sources for healthcare market research and data analytics ...

Market reports are industry specific. They may give specific information about an industry as a whole. An example of information that could be found in a market report would be ‘46 per cent of ...

While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...

The objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on research design, sampling, data collection, ...

As a result, the drive to action stalls. Businesses can't afford to continue to operate that way. Not when they're faced with new challenges like "Uberization": 21st century challenges require 21st ...

As the job title implies, those who plan to work in this field should also study marketing and research methods. Courses on consumer behavior and communications can also be helpful in this position.