Staying connected with customers without overwhelming them is tricky to balance. Over-engagement, such as too many untargeted ...
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...
Narayanan, V.G. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Teaching Note 103-013, August 2002. (Revised February 2018.) ...
Conferencing software Webex has a number of accessibility features built-in and has worked with Applause to test how well these work Continue Reading ...
Enter customer relationship management (CRM) software. These platforms have become indispensable to sales, marketing and support teams, helping them understand more about the people they’re ...
E-commerce product management involves juggling multiple vendors, each with their expectations, timelines, and deliverables.
In 2025, business growth seeks ways to develop its customer relationship management and the processes involved in it.