We all know that making hit movies costs a huge amount of money. But what we don't tend to think about is that getting people to come to a movie, with trailers and posters, is often just as expensive.

Marvel Studios and Disney pulled out all the stops for the release of The Fantastic Four: First Steps trailer, including ...

In the art world, collectors pay huge sums for rarities. One of only four surviving copies of the original German poster for ...

You’ll remember that Marvel Studios did in fact use AI to create the opening sequence of their Disney+ series Secret Invasion as it fit the series’ shape-shifting plot; the show following Samuel L.