The rise of faux Spanish lager brand Madrí Excepcional is denting Carlsberg’s sales in the UK, the boss of the Danish brewer has said. Jacob Aarup-Andersen, chief executive of Carlsberg ...

Chief executive of Calsberg, Jacob Aarup-Andersen, confessed his British beer sales have taken a hit as 'fake' Spanish drink Madri Excepcional continues to rise in popularity. The 'Spanish ...

But Madri Excepcional, which has the slogan 'the soul of Madrid' and has become a firm favourite among pubgoers since its arrival on the scene in 2020, actually has its origins far closer to home.

You'd be forgiven for thinking that Madrí Excepcional beer is "as Spanish as it comes", said The Telegraph. Yet the beer is actually brewed in Tadcaster, Yorkshire, by Molson Coors, prompting ...

Molson Coors Beverage Company has launched Madrí Excepcional 0.0%, a zero-alcohol version of its popular Spanish style lager, which was created in partnership with La Sagra brewery in Spain.

Madrí Excepcional, the Mediterranean-style lager, has launched ‘Conectada campaign, which brings the brand’s ethos of ‘El Alma de Madrid’ or ‘The Soul of Madrid’ to life. Accessed at consumer ...

In 2023, Madrí Excepcional emerged as a standout player in off-trade sales, achieving a 200% growth from its initial modest base during the second quarter (April to June). In parallel, the brand ...

Madrí, a beer brand born from the partnership between Molson Coors and up-and-coming Spanish brewery La Sagra, increased conversation and sales by creating advertisements that championed the Spanish ...

“Brewing Madrí Excepcional here in the U.K. enables us to deliver efficiently, quickly respond to demand, and, crucially, to make our beers more sustainably,” she said. Madrí Excepcional is ...

A recent survey revealed that 90% of Brits have been misled by the marketing of beers like Madrí Excepcional, with only 8% of respondents aware that ‘Madrid’s Modern Lager’ is brewed right ...

Madrí Excepcional 0.0% will be available for on-trade venues in the UK from Monday 3 March. The rollout of Madrí Excepcional 0.0% is backed by a multi-million-pound marketing campaign, including ...