ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian.. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor ...

ITV has launched new logos and updated idents ahead of the launch of its streaming service, ITVX, in December. As part of the rebrand, ITV's channels have been given a fresh look which will affect ...

Patricia designing her ident for ITV Credit: ITV News West Country. She was regional winner of the ING “Discerning Eye” prize in 2007 and is shortlisted for the prestigious Brian Mercer Residency.

Home care service provider, Home Instead, will launch its first television sponsorship with a series of specially-designed idents to accompany late evening viewing on ITV. The sponsorship was ...

ITV’s new idents span the entire network, instead of a single channel, and are shot in five archetypal locations across the UK. The broadcaster explained the move in a statement: ...

The decision means the end for local ITV brands such as Yorkshire, Granada and LWT. In their place will be a single identity, using a new logo with the letters ITV in yellow on a blue background. In ...

In the UK, ITV has undertaken its most extensive rebrand ever, in an attempt to present viewers with a single ITV1 brand in the multi-channel environment, rather than those of its 12 regional ...

Late in December 2018, ITV documented a bold ambition to breathe new life into the brand by enlisting 52 artists to create a unique set of idents each week in 2019. The first of these idents is ...