By 1995, they crossed $500 million. Lunchables kept coming out with new lines, such as pizza, burgers, tacos and dessert, to fuel sales growth. Although it has tried to add healthier ingredients ...

Amidst declining sales, Lunchables knew they needed to reach their core customers, kids, and increase their desire for Lunchables to get back on family grocery lists. Gaming is one of the main ways ...