Brawny, the paper towel maker, is temporarily replacing its well-known lumberjack with a woman on some eight-packs of paper towels. The special paper towels, sold only at Walmart, are part of ...

With a scrawny 10.9% of the nearly $3 billion paper-towel market -- about a third of Procter & Gamble Co.'s Bounty brand -- the smiling, blond-haired lumberjack known as the Brawny man is bound ...

Brawny paper towels wouldn't exist unless we chop down ... has temporarily muscled the lumberjack off the Brawny three-pack.

Brawny has a scrawny 10.9 percent of the nearly $3-billion paper towel market _ about a third of Procter & Gamble Co.'s Bounty brand _ so the smiling lumberjack is bound for a makeover.

Brawny just went big on bulk. The Georgia-Pacific paper towel brand introduced a new logo set in a thicker font and breathed new life into its lumberjack mascot, the Brawny Man—all as part of a ...

The paper towel maker was expected to announce five finalists for its new product model Saturday, and the nominations make the traditional mustachioed lumberjack look like a throwback ...

He’s been a barrel-chested avatar of masculinity in a lumberjack shirt–sometimes with a Tom Selleck mustache, sometimes without–bearing, er, a roll of paper towels. We’re sure that the ...

At Webster Hall, three of the five members of Fleet Foxes seemed to be emulating Brawny, the russet-headed he-man cartoon mascot of paper towel fame ... term “hipster lumberjack” pops up ...