Brawny, the paper towel maker, is temporarily replacing its well-known lumberjack with a woman on some eight-packs of paper towels. The special paper towels, sold only at Walmart, are part of ...

she asked. With a scrawny 10.9% of the nearly $3 billion paper-towel market -- about a third of Procter & Gamble Co.'s Bounty brand -- the smiling, blond-haired lumberjack known as the Brawny man ...

The paper towel maker was expected to announce five finalists for its new product model Saturday, and the nominations make the traditional mustachioed lumberjack look like a throwback ...

Brawny just went big on bulk. The Georgia-Pacific paper towel brand introduced a new logo set in a thicker font and breathed new life into its lumberjack mascot, the Brawny Man—all as part of a ...

Brawny paper towels wouldn't exist unless we chop down ... has temporarily muscled the lumberjack off the Brawny three-pack.

He’s been a barrel-chested avatar of masculinity in a lumberjack shirt–sometimes with a Tom Selleck mustache, sometimes without–bearing, er, a roll of paper towels. We’re sure that the ...

Brawny has a scrawny 10.9 percent of the nearly $3-billion paper towel market _ about a third of Procter & Gamble Co.'s Bounty brand _ so the smiling lumberjack is bound for a makeover.

Central to the effort is a revamped Brawny Man, the larger-than-life lumberjack figure that debuted more than 50 years ago ... digital and social channels and reintroduces the Brawny Man as a figure ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day ago 1 day 2 hours ago 1 day 4 hours ago By Phoebe Bain - 1 day 5 hours ago 1 day 5 hours ago By Ewan ...

At Webster Hall, three of the five members of Fleet Foxes seemed to be emulating Brawny, the russet-headed he-man cartoon mascot of paper towel fame ... term “hipster lumberjack” pops up ...