Hotel loyalty programs have continued to expand beyond a reward for frequent travelers and remain a relatively cost-efficient way to drive occupancy, although they can make it harder to target the ...

Dine Brands is expanding Applebee’s loyalty program and improving operations at IHOP as it works to elevate CX throughout the business, executives of the parent company said on a Q1 2025 ...

Carriers across the country have changed their loyalty programs in recent years to reward ... comparing prices and on-time statistics. “If I’m able to find an airline that gives me more ...