Embracing the potential of dormant customers is not only a cost-effective strategy but also a crucial step toward achieving ...

A loyalty programme is designed to encourage shoppers to return to retailers by offering incentives like discounts.

In Part 1, we saw that it is necessary to move beyond short-term value propositions to build brand loyalty; specifically, a contextual marketing strategy that uses industry and market drivers and ...

Retaining customers is about building loyalty. Digital marketing strategies must be personal enough to make clients feel seen, valued and heard. Without these critical elements, a company’s ...

Marketing departments employ various ... quarterly earnings and reporting undermine how loyalty affects profitability. Two profitability strategies—shareholder primacy vs. customer capitalism ...

are you doing enough to both inspire loyalty among your customers and harness that loyalty? By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you're ...

In today's competitive market, business owners must adapt to thrive. Discover five practical strategies to increase your ...

Marketing serves as the lifeline of any successful business, enabling companies to connect with their target audience in meaningful ways. In today’s highly competitive and innovation-driven world, ...

Umali Jr. is the president and CEO of Gardenia Philippines, one of the few professional CEOs who has maintained his position ...

Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that ...