In Part 1, we saw that it is necessary to move beyond short-term value propositions to build brand loyalty; specifically, a contextual marketing strategy that uses industry and market drivers and ...

A loyalty programme is designed to encourage shoppers to return to retailers by offering incentives like discounts.

Embracing the potential of dormant customers is not only a cost-effective strategy but also a crucial step toward achieving ...

In today's competitive market, business owners must adapt to thrive. Discover five practical strategies to increase your ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Marketing serves as the lifeline of any successful business, enabling companies to connect with their target audience in meaningful ways. In today’s highly competitive and innovation-driven world, ...

Umali Jr. is the president and CEO of Gardenia Philippines, one of the few professional CEOs who has maintained his position ...

Marketing departments employ various ... quarterly earnings and reporting undermine how loyalty affects profitability. Two profitability strategies—shareholder primacy vs. customer capitalism ...

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

said Sean Claessen, executive vice president of strategy and creative at Bond Brand Loyalty, Toronto, Canada. ?It's, at once, a combination of communication conduit, unique identifier, and payment ...

Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success.